INVESTMENT IN SALES
AVERAGE SALES IN COFFEE SHOPS
Coffee vs Espresso => 70 / 30
Out of 100 cups a day only 6 is pure espresso. Despite this, the investment in equipment for espresso is normally 10x the investment for black coffee
High quality batch brew allows higher cup-price
CALCULATE YOUR RETURN ON INVESTMENT
Look at your coffee equipment as an investment, not a cost
In 1,5-2 minutes of workload you are able to serve 2 customers from your espresso machine.
In 1,5-2 minute of workload you are able to serve up tp 30 customers with your Hipster brewer.
Of course the ROI depends on the sales rate of each product through out the day.